escorts to be given a voice

I was invited to a presentation this morning being given by an old friend of mine. He's one hell of an entrepreneur and ran several of SA's most successful main stream magazines. He is also a lover of the sex industry and owned a strip club in Midrand which he closed down after he got married.

The presentation was on a business plan surrounding escorts. Another one? That's the first thing I thought. But during the presentation I was struck at how original this all was and that this could actually work.

Here's the main idea and please keep in mind that I can't reveal too much just yet.

The platform will give escorts free advertising across 3 categories. The categories are in accordance to the amount of money they charge for their time.
1. R1000 - R1999
2. R2000 - R2999
3. R3000 plus.

The escorts will become partners in the business, meaning its success is their success. There is no referral commission, so whatever an escort makes through the business is her own. She also forks out zero cash to be part of the business, so there is absolutely no risk to her. I was puzzled by this, because if you start this kind of business then you're in it for the money.

"If the escort is given everything for free, then how do you make your money?

I was promptly told to shut up and keep listening.

There is a specific criteria that's laid down according to the 3 categories, but if an escort meets the criteria then she's in.

So how do these guys make money? They will make money through content available on the site to registered members. They will also make money through e-mailer sponsorship from strip clubs and sex shops and bullets on the website.
But, the main point is that they will NOT make any money off the escorts showcased on the website.

The main idea is to attract fun women who are pleasing to the eye and can attract paying customers to the website where everyone will make money.

The site is set to launch in October. They currently have secured 12 of the 30 women set to feature in the launch.

Interesting. Pop me a mail if you want to know more and I'll e-mail any updates that I receive. p.tren@live.com